Qualities of an amazing agency
Each year, the publication “Advertising Age” selects and profiles the top advertising agencies in the country. They revealed what qualities make for an amazing agency.
Measurable traits included revenue growth and new-business wins. Effective and creative work was also a factor. Top agencies had strong leaders but plenty of talented staff. Like public relations agencies, advertising agencies are constantly re-defining their business to meet the evolving needs of this market. Many of the agencies developed “new media” and “social media” practices.
